Portfolio
The best marketing doesn't feel like marketing.
Social Media Management
I specialize in spearheading targeted marketing campaigns for social media platforms to drive traffic to websites and generate revenue. My platforms of expertise include Twitter/X, Instagram, Threads, Facebook, Pinterest, and LinkedIn. I have almost 5 years of experience (including Agency Experience) managing and creating content for the above mentioned platforms, raising brand awareness and building a thriving community.
Social Media Process & Strategy
Define Your Goals & Audience
- Identify Objectives: Determine what you want to achieve with your social media presence (e.g., brand awareness, lead generation, customer engagement).
- Target Audience: Clearly define who your ideal audience is for each platform. Understand their demographics, interests, and behaviors.
- Platform Alignment: Align your goals and audience with the strengths of each platform.
Create & Curate Content
- Content Planning: Develop a content calendar that includes a mix of original posts, curated content, and user-generated content. Ensure consistency in posting frequency and style.
- Tailor Content for Each Platform: Customize your content to fit the unique formats and audiences of each platform.
- Engagement and Interaction: Encourage interaction by including calls-to-action, responding to comments, and participating in relevant conversations.
Monitor, Analyze, & Optimize
- Track Performance: Use analytics tools to monitor the performance of your content across all platforms.
- Analyze Insights: Regularly review the data to identify what’s working and what’s not. Pay attention to trends in audience behavior and preferences.
- Optimize Strategy: Based on your analysis, adjust your content strategy to improve performance. Experiment with different types of content, posting times, and engagement tactics to refine your approach over time.
Case Study #1: Holistic Health Brand
I created content (static posts, carousel posts, and short-form videos) for the Instagram platform for a top chiropractic brand located in New Jersey. The goal was three-fold: drive brand awareness, increase website visits, and improve the booking rate.
Reach
Engagements (Likes, Shares, Comments)
Link Clicks
Followers
*12-month duration
Case Study #2: Career Education Brand
I worked for a career coaching brand that was struggling in building brand awareness and growing its community. I strategized and executed ideas for marketing and engagement campaigns on the Facebook platform with the purpose of raising awareness and increasing follower count organically.
Reach
Engagements (Likes, Shares, Comments)
Link Clicks
Followers
*3-month duration
Case Study #3: Hospitality Brand
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2,225
Reach
1.6K
Engagements (Likes, Shares, Comments)
64
Link Clicks
557
Followers
*3-month duration
Content Creation
I have been blogging for 20 years. As of the past five years, I have experience managing a lifestyle blog and all that it encompasses from initial blog research to promotions. Additionally, I have both freelance and agency experience in writing blogs on a myriad of topics such as real estate, senior living, turf, career coaching, and more. I am a strong believer that blogs continue to be a useful content strategy that helps in building authority and improving website traction while serving as a creative form of expression.
Blog Process & Strategy
Keyword Research & Content Planning
- Identify Target Keywords: Find high-volume, low-competition keywords relevant to your niche.
- Analyze Competitors: Look at the top-ranking content for your target keywords to understand the content structure, length, and key topics covered.
- Plan Content with SEO in Mind: Create a content calendar that aligns with your business goals and audience interests.
Content Creation & On-page Optimization
- Write High-Quality Content: Develop informative, engaging, and well-structured content that’s easy to read.
- On-Page SEO Best Practices: Include the target keyword in the title, meta description, URL, and naturally throughout the content.
- Optimize for Featured Snippets: Structure your content in a way that makes it easy for search engines to pull information.
Promotion & Link Building
- Promote on Social Media and Email: Share your blog posts across your social media platforms and in email newsletters to drive initial traffic.
- Build Quality Backlinks: Reach out to relevant sites in your industry for guest blogging opportunities, collaborations, or link exchanges.
- Monitor and Adjust: Use analytics tools to monitor the performance of your blog posts, including traffic, engagement, and conversion rates. Adjust your strategy based on what works—updating older posts to keep them relevant and optimized for new keywords if necessary.